THE ED SCHRADER CNC MUSIC FACTORY (BEAT) RETURNS TO LOAD RECORDS FOR A FULL-LENGTH RECORD. THE ULTRA-MINIMALISM OF THEIR 7" REMAINS (BOTH SONGS FROM THE SINGLE ARE HERE) BUT BOTH SCHRADER AND BEAT VARY THE MUSICAL PALETTE. FOR INSTANCE THE SECOND SONG IS CALLED 'GEM ASYLUM' AND IT IS VOICE AND SYNTH AND SOUNDS MORE LIKE SOMETHING ROOTED IN 80S SYNTHPOP.
WHAT I AM MOSTLY BROUGHT TO MIND OF WHEN CONFRONTED WITH A FULL-LENGTH RECORD BY THESE GUYS IS - AND THIS IS AN OBSERVATION RATHER THAN A CRITIQUE - IS LESS "TOURING MUSICIAN" AND MORE "STREET MUSICIANS WITH AN INTERESTING GIMMICK". LIKE THEY WERE DESPERATE FOR THE RENT ONE DAY AND THEY WENT TO TIMES SQUARE WITH A BUCKET AND A BASS AND MADE ENOUGH $$ AND HERE WERE ARE - A REAL RECORD!
AGAIN THE GUYS ARE WISE TO KEEP THE SONGS SHORT SO YOU DON'T REALLY SEE THROUGH THE CONCEPT OR GET TIRED OF IT. IT'S KIND OF LIKE A VERY GOOD EXTENDED PLAY REALLY. NOT QUITE CERTIFIED GOOD BUT DEFINITELY WAY WAY MORE INTERESTING THAN OTHER INDIE ROCK TRENDS OF 2012.
SYSTEMATIC BUT NOT NECESSARILY FAIR REVIEWS OF AS MUCH OF THE LOAD RECORDS DISCOGRAPHY AS I CAN FIND OR ABIDE (no I do not have downloads)
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